Upon starting an automatic rebuild of your dedicated server, you will be asked to input Username, Password and Root Password. The newly created user will be unprivileged and not in the sudoers list. This is done intentionally, with security in mind.
To log in as root, you need to first log in via your user and type the following commands:
# su root
If su root doesn't work try:
#sudo su
You will then be asked for the root or user password, depending on the distro, inputting it in will switch your user to root.